Services

I offer the strategic insights of a seasoned fractional marketing leader on a flexible, part-time basis.

Strategic Planning: Unlocking your company's potential demands clear roadmaps to success. I develop and implement comprehensive marketing strategies and multi-channel campaigns within your existing budgetary constraints. These strategies are tailored to every stage of the customer journey, ensuring optimal impact and conversion rates.
Demand Generation: I drive customer acquisition and retention through data-driven marketing initiatives. I design comprehensive digital advertising and organic demand generation strategies utilizing social media, SEM, display, ABM, and more. Each approach optimizes targeted audience engagement, resulting in the generation of more qualified leads.
Brand Development: Most companies have a great brand story but struggle to bring it together and tell it effectively. I specialize in refining voice and tone, solidifying visual identity, crafting unique value propositions, creating detailed customer personas, and implementing targeted PR strategies to capture market share and drive profitability.
Team Excellence: Elevate your marketing team's performance by fostering a culture of productivity, creativity, and personal growth. I lead, scale, and mentor team members, implementing tailored hiring strategies and development plans to maximize their impact and engagement in their work.

Cost-Effective: I offer top-tier marketing leadership without the full-time expense.

Faster Results: I implement high-impact strategies quickly with specialized skills and knowledge.

Flexible: I help scale your marketing efforts to match your business needs and budget.

I offer project-based support that delivers immediate results, providing hands-on marketing execution to boost your marketing impact.

Marketing AI Integration: I'll help you leverage cutting-edge tools like ChatGPT, DALL-E, and native marketing platforms (e.g., HubSpot, Adobe) to empower your team, accelerate workflows, and achieve higher ROI through personalized automation and content creation.
Digital Advertising: Many companies grapple with finding the right digital marketing messages, refining bidding strategies, launching on new ad platforms, and the time-consuming process of content creation. I support your team with a creative eye and an understanding of your budget constraints for paid digital, ensuring efficient execution and impactful results.
Copywriting & Copyediting: Ever rushed to meet a deadline, only to cringe at a glaring typo in your content? It happens to the best of us, especially with overflowing plates. I specialize in crafting and editing the compelling content that every marketing team needs, from website to email and video in between, guiding your audience seamlessly from awareness to qualified leads.
CRM Management: The most common pitfall companies encounter is neglecting data integrity in their CRM systems. This oversight hampers the utilization of easy automations like placeholder fields or list filtering for hyper-targeted marketing to specific audience segments. From meticulous database management to seamless email automation, I'll streamline your CRM processes to intelligently nurture leads and enhance brand loyalty, all while maximizing lifetime value.

Rapid Onboarding: I swiftly immerse myself in your brand's identity and objectives to seamlessly integrate into your team.

Attention to Detail: I ensure flawless execution in every aspect of your marketing initiatives.

Results-Driven: I deliver tangible results, generating leads and conversions across all channels.

This is the beginning of something great.