Marketing Agency Personas & ICP

I led the overhaul of personas and Ideal Customer Profile (ICP) for a marketing agency, beginning by refining target buyers and influencers. With this insight, I crafted tailored strategies for marketing and sales teams, offering practical tips for shortening the lead to sale timeline. I also directed multi-channel, hyper-personalized digital campaigns utilizing unique landing pages tailored to each persona to drive impactful demand generation.