B2C Design-Build Firm Marketing Plan

My role as Fractional CMO of a luxury design-build firm centers on building a scalable marketing framework that drives both immediate demand and positions the firm for strategic growth. I began by optimizing their direct sales efforts and digital presence, enhancing website usability, refining analytics, and improving SEO. To ensure scalability, I implemented foundational systems like marketing automation, established detailed brand guidelines, and created multi-channel campaigns. To sustain growth, I developed a replicable marketing roadmap incorporating new hires, agency support, automation, referral programs, and localized advertising.